Monday, April 13, 2009

The Ultimate Katie Girls Offense

The world of fashion can be undeniably stressful. The demands are high, the pay is low, the competition is fierce, and don't even get us started on the whole glamourous aspect. But if there's one thing that bothers us about the fashion world – and I mean, really irks us — it's the overused kitschy phrases used to market the same thing over and over and over again.

How many times have you read an interview or browsed through an editorial and noticed the phrase Old School Hollywood Glamour or ...with a military twist? You would think these phrases were taught in fashion and journalism schools but we're here to tell you, they aren't. A well-known shopping magazine recently had a story that drew attention to these key phrases. Without further adieu, we invite you to educate yourselves in the all-important language of fashion phrases, and try not to weep: Our favorites? Ethereal Evening, Update Gamine, Punchy Yet Refined (what?), Urban Nautical, and Polished Bohemian...though actually, anything with the word "bohemian" is bad at this point.
They may be hard to avoid, but why is there a need to place every look into a categorical trend to start with? There's plenty of different styles and trends to go around — no matter what you call them.

ps. we stole these images from Lucky Magazine...does that rat us out?

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