Eating for Art's Sake with Anne Koch

Decorate the sidelines long enough and I suppose you itch for the spotlight, right? Well, in a majorly abbreviated way, that's sort of the deal with set designer-cum-artist Anne Koch. The über cool Koch has dreamed up a multitude of sets for the likes of Patrick Demarchelier, Arthur Elgort as well as created patterns for Ruffian (she even worked the launch event of one of my recently favoured books, Grey Gardens!) Lately though, she's been turning the camera on herself with her fascinating 'Eat' series. Here's what she told me about it:

"My first film was 'Eat (potato chips)' taken in Jaisalmer, Rajasthan, India. I first thought was “Oh my goodness, this is such a gorgeous piece of backdrop, this is incredible...I need to do something here...' And I just bought a packet of crisps right there, 8 ft away from where I was standing. I wanted to stand, not move, and just have the rest of the world move. My decision to conduct an action, eating, was first subconsciously to parody the tourists that gawk and look, kind of like at a zoo, like when they stand and watch, at everything and nothing...but also to be doing something mundane and everyday"